Opportunity chasing is an invitation to under achieve because time is spent looking for and trying out the best deal on the hottest trend instead of building business with strategy focused on product line congruent with personal values, business growth, and the customer base that drives it. While all these characteristics may be present in any opportunity, analysis of how your time and money converts to ROI may not be clear. A business builder envisions what they want their business to become. The vision eventually becomes a plan based on analysis of personal and competition strengths and weakness, the marketplace, and strategies of ways and means to materialize the vision.
With no other test but whether or not it can make some money as soon as possible, opportunists chase the elusive get rich quick easy promotions. Although sales and network matrix building are important business assets, what opportunists tend to overlook are basic long-term strategic plans.
Instead of chasing opportunities, business builders tend to analyze and develop them. Therefore, one main difference between business building and opportunity chasing is how leverage is used.
Opportunity seekers tend to choose offers that appear to be do-able from their personal effort. Which begs the question, who is leveraging whom? Conversely, the business builder tends to select only product and service opportunities that support a scalable business.
Network or matrix marketing is for work up and down the lines of the network. Any real or perceived long term benefit to participants may be significantly less than expected.
In theory, ROI compels many opportunity seekers to do the same thing as everyone else. In practice, they end up trying to do it longer, faster, and smarter than everyone else.
On the other hand, business builders out-source instead of out-task to continue to add value to their time. The measurable difference between out-sourcing and out-tasking is whether your time produces an increase or decrease of your return on investment. The h4h.biz site is to teach business building by involving participants as co-authors in ebook projects. In theory, ROI should produce a win-win outcome. Unfortunately in practice, it differs more often for opportunity chasers than business builders.
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