National Small Business Week 2021 is an opportunity not only for celebrating your team and boosting employee morale but for building your business. If you didn’t celebrate small business week last year, now is the year to start building your own annual small business week traditions.
Hosted by the Small Business Association (SBA), National Small Business Week is a celebration and appreciation of small businesses. With an emphasis on local shopping and supporting local entrepreneurs, it highlights the role small businesses contribute in the nation’s economy.
It’s been going on for more than 50 years, with small businesses leveraging the opportunity to influence their local community, reward loyal customers and partner with other small businesses.
Held every spring, the small business week dates this year fall on May 2 to May 8.
Celebrating National Small Business Week helps benefit your business in qualitative and quantitative ways.
Here are the competitive advantages you stand to gain:
As a small business you can leverage Small Business Week 2021 to raise awareness to your brand online. Using the hashtag #SmallBusinessWeek in your posts, you can join conversations on social media.
Take the opportunity to share your insights and experiences other small business owners can benefit from. This helps build authority for your brand while giving you the chance to network and engage on social media. Provide media in your posts wherever possible. Ask questions and use polls to boost engagement on platforms such as Twitter, Facebook and Instagram.
Celebrating Small Business Week as a small business is essentially a celebration of yourself. In an email newsletter and on social media you can point out your successes and share your founding story with customers. Taking the time to speak on why you do what you do shows customers your passion. It’s a way to express your genuine commitment to them in a way that compels customers to return.
Small Business Week also is a way to connect with your team and boost morale around being a small business. You can give out your own awards to employees for Small Business Week or give a thank you gift to each of your staff.
Another way you can take advantage of small business week in 2021 is by offering a promotion. For example, a storewide discount or a coupon for customers who participate by supporting your social media page or by signing up for your email newsletter.
Pushing your message as a small business while rewarding customer support with discount promotions can encourage higher sales numbers and help you finish the second quarter stronger.
What can you do to maximize the week when small businesses are celebrated? Plan a little something to recognize each of the key groups that play a role in your business’s success.
Provide your customers a perk such as “2 for the price of 1” or a storewide discount during Small Business Week and explain why you’re doing it.
Leave a brochure or card with every shopping order you send out to customers during this deal to offer information about your brand. Tell your customers you appreciate them and wouldn’t be where you are without their loyalty.
Gift your employees with a little something to show you appreciate their impact on your business. Take the time to personalize thank you cards that recognize employee achievements and excellent work. Reward your team members by going as a group out to lunch or ordering pizza for the break room.
Show that you see and value their potential by investing in training that can advance their career. Also, give your staff members free company swag, such as T-shirts and water bottles with the brand logo on them. All these things can go into boosting employee morale and retention.
Think back on your experiences as a business owner. Through the ups and downs are there any experiences you can share, such as recovering from a website hack? Your expertise is worthy of sharing and able to inspire other business owners. You also will ignite your customers with your passion and share your company’s journey with them in a way that builds trust and loyalty.
Videos are shown to get the most engagement on social media and can rank at the top of major search engines. Round up a couple of your staff members who are keen on public speaking to represent your business in an “About Us” video. This not only increases your exposure but gets your employees engaged with your brand.
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