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Google Marketing

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How We can help you

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Google tools to grow

As a local business owner you wear many hats and you have countless responsibilities. Consequently you’re not always able to follow-up on opportunities that could advance your business. It is the nature of running a business.

Business Growth Services

Finance
Optimisation

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physical exercised, excepts too obtain
some advantage from it?

Strategic
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Business Strategies

Once an awhile an opportunity comes along that you absolutely should not pass up. In this case it is a business listing on both Google and Yahoo local. Not only can it generate targeted traffic in your area, but the listing is FREE. And here is another reason why you need to jump on this, it doesn’t matter if you have a web site or not, you still qualify for the free listing

Why would you want to list with Google

Because they are the two largest search resources online, and account for approximately 78% of the total search results. But even more important is the fact that your customers are searching for local products and services online in greater numbers. In some surveys it is suggest that as much as 25% of all Internet searches are local in nature.

Your customers are turning away from the cumbersome yellow pages. Instead their utilizing the content rich resources of the Internet. You have to ask yourself – if you competitors are listed and you are not, when a prospect searches online which business will most likely end up with a new customer?

How to list your business?

It can be done in less than an hour.

Go to google, google search; Google My Business, sign up, and follow the steps.

Googles robots will then crawl your website the next time they're out and about. Of course, they don't guarantee that you'll be included in their results.

IMPORTANT: As mentioned above, it takes quite a while for your site to appear in the search engines. This is partly because the search engines are big and slow especially when it comes to new sites. It will take a minimum of 6-8 weeks before your site is indexed.

The Benefits of a Local Listing

Besides the excellent exposure, you get to list important details about your business, including:

-> Business Name

-> Address

-> Phone

-> Email address

-> Web address

-> Payment methods accepted

-> Brands carried

-> Products/services offered

-> Specials

In addition to company details, Google and Yahoo both provide an interactive map for locating your business. Im sure most of you have utilized the mapping service of either of these search engines and know how convenient it makes finding a business. Not only can customers find out who you are, but they also can pinpoint where you are.

As I mentioned, neither of these services require a web site, but when you combine your listing with a link to a killer web site you are in position to do so serious customer conversion. For those lacking a web site, Yahoo offers a free 5 page site. It allows you to get a basic web presence until you get the real thing up and running.

At this point few businesses are cashing in on local Internet marketing. For those that are the results show a higher ROI, and an improved customer conversion rate.

The future of your local business will depend on how effective you are in reaching your customers online. Getting a free listing on Google and Yahoo Local is an excellent start.

How and when should I submit my website to Google?

As soon as you register your domain name, submit it to Google!

Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.

Dont wait!

There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within 6 months of submitting your site to Google.

The second reason is a recent phenomenon called Google Sandbox. Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

By submitting your domain name to Google as soon as you register it, you're establishing a site history even if the site has no content. By the time you've built your site, written your copy, and developed the rest of your content (and written your business and marketing plans), Google will probably see no need to sandbox you.

If you wait until launch day to submit your site, you'll spend a month or two (maybe more) sitting in the sandbox watching potential customers spend their money elsewhere.

Get more information: Contact us now

Over 32 years of experience we’ll ensure you get the best guidance.