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Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it's important to have something that the search engines can read. If the content cant be read by search engines then they cant index it, and if your site doesn't get indexed then it wont be found when people search for it on Google, Yahoo, MSN, or anywhere else. This article will outline what SEO is, how it works, and some unethical SEO methods that you should avoid.