1. A website makes you look professional
Consumers today think a website makes your business more credible. Your website is also the perfect place to show off any professional certifications or awards your business has, reviews, products and services. Your website is your online business card.
Beyond that, having your own website lets you create a branded email address (e.g. email@example.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
2. Your website can attract new customers through Google and Social Media
A well optimized website can help you grow your business in various ways with out trying so hard. It can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several SEO tools that make it easy to optimize your website without any prior training.
To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google and Social Media.
3. You can clearly showcase your products and services
You can show potential customers what they’ll get when they work with you by displaying it on your website. You can also use your website, along with images, to give people a sense of what it feels like to work with your business. Along with adding information about your products and services on your website to make sure you’re attracting the right customers.
4. You can display your best reviews and testimonials
Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. Displaying your best reviews and/or testimonials on your website is a great way to establish proof of your happy customers. If your business has appeared in articles from newspapers or popular local blogs, you can also feature those.
5. A website can encourage customers to contact you
A website is a great place to make your contact information easily available to potential customers. Make sure your content is engaging and speaks to yours consumers. Having your contact information in a header or footer so it appears on every single page. Along with adding a contact form with your contact information to every page.
6. You can integrate your website with Google Maps so people can find you more easily
A website lets you embed maps directly into your content. Some businesses, like STEAMLabs, have a map embedded directly onto their home page:
An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
7. Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first.
If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
8. A website is no longer intimidating to create and manage
In other words, it has never been simpler to create a functional, aesthetically pleasing website.
Modern website builders like Squarespace and Wix make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor.
9. A website ensures your success over the long term
In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online.
Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.
So to stay competitive in this increasingly digital world, your business needs to get online.
10. You can get all of these benefits without spending a fortune
Building a website isn’t just easier than it used to be; it’s also more affordable. If you’re willing to follow a simple, non-technical DIY approach, you can build a website for as little as $70 per year.
WordPress, which again is the most popular way to build a website, is 100% free for the core software. If you add a free WordPress theme like Neve or Hestia and cheap website hosting, you can be up and running at a very low cost.
So, do I need a website for my business? The final verdict
Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is no. A website is one of the best investments any business can make in its future.